Salesforce Marketing Cloud Personalization Study Guide
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Share some Accredited Professional Certification marketing cloud personalization exam questions and answers below.
Which three components of a server side campaign can be defined by a business user?
A. Campaign rendering
B. Campaign responses
C. Promoted content
D. Experience rules
E. User attributes
Answer: C,D,E
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A. Exclusion
B. Ingredients
C. Booster
D. Variation
Answer: C
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Visitor behaviour report
B. Referring sources report
C. Goal completion report
D. Goal comparison report
Answer: D
What is the interaction studio terminology for the collection of products and content as well as related categories and tags — such as brand, gender, style, keyword and author?
A. Dimensions
B. Channel
C. Directory
D. Catalog
Answer: A
What are the three ways segments are used in Interaction studio?
A. Set goals and filters
B. Targeting for campaigns
C. Creation related lists within salesforce CRM
D. Analytics, trends and engagement
E. Recommending products
Answer: A,B,D
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